15 years ago Target specialized in creating a shopping experience where the consumer could discover trendy, fun, useful items that they couldn’t find in other similar retailers. Today it’s all the same merchandise you could find anywhere and there’s no value proposition to shop at Target.

People think Russell Brand is funny?

Right like anybody is going to come to a different conclusion that they actually can afford to get a different car just because one guy on the Internet says so. Dumping a perfectly working vehicle just because the brand personality of the make no longer fits your ideal self is fiscally irresponsible.

My favorite is the Tide Free and Clear commercial where the kid goes “look dad, it’s just as clean but without any of the chemicals that harm me!” They’re literally admitting their core product contains harmful chemicals yet people are still buying it!