but everyone else found it ridiculous and made them skeptical of conservative media.

I found it ridiculous too and it made me very skeptical of conservative media. I wasn’t the target audience. And with this blue suit attack line, I’m not the target audience either. It’s not for me or most of the people on social media delivering the sound bite. Like the tan suit controversy before it, it’s for conservatives.

When you are inundated nearly daily with real terrible stuff, boo need to undermine credibility by latching into this sort of fluff.

Conservatives either don’t believe, don’t care, or like that terrible stuff. We should boo that too, and continue to cover it, but we need to take the short amount of time it takes to knock the fluff out of the park. Our issue hasn’t been making fun of Trump for the wrong things, it’s not making fun of him enough. We haven’t been aggressive enough and Democratic politicians definitely haven’t been aggressive enough.

I bought into Jon Stewart’s line that we need to focus on more substantive criticisms. Then in it turned out Trump voters like him because of the economy and the price of eggs? No, we needed to make MAGA’s ‘strongman’ look weak in the eyes of his supporters. Septimaeus covered this concept comprehensively so review that comment if you haven’t already.

If all we talk about is fluff that would be a mistake, but refusing to engage with the fluff at all is also a mistake.