When it came time to plan San Francisco Pride this year, Suzanne Ford, the organization’s executive director, reached out to some longtime corporate sponsors to ask how they planned to support the event.
Their abrupt responses stunned her: Not at all.
Several of the event’s largest sponsors — including Comcast, Anheuser-Busch and the beverage company Diageo — told Ms. Ford that they would not be providing funding this year. The companies, which together provided over $200,000 to San Francisco Pride in 2024, each told her that supporting the event was no longer in its budget, she said.
. . .
With only weeks left to lock in sponsors for the summertime events, Pride organizers across the United States say that many longtime corporate sponsors are suddenly being evasive about their financial commitments or abandoning their support entirely. While some companies cited tight budgets or economic uncertainty, Pride organizers see another factor: President Trump’s widening crusade against diversity, equity and inclusion, which has prompted corporate America to retreat from such initiatives.
Corporations never cared about pride, dei, BLM. It’s always been simple ROI and advertising and right now the ROI is terrible when a neo-Nazi government backed by a coward opposition party that would over on command.
Activist should always be of the opinion of use them but never count on them.